Job Details

  • job ID:
  • Posted On: September 18, 2018
  • Salary: AED 25,000 - AED 30,000 p/m
  • Category: Digital and Social

Senior Brand Manager

Do you currently own and implement Social Media strategy & execution across all digital platforms for an FMCG or F&B brand in the MENA region?

We have a fantastic role based at their Dubai HQ, with one of the biggest and most popular F&B brands in the world! You will own the digital content for the region along with supporting campaign executions.


– Tertiary degree level qualification essential, with major in marketing or Digital marketing

– 4-6 years marketing experience essential, out of which at least 2 years have been spent as Social media manager in a reputed organization, preferably in an FMCG or Consumer good industry. Previous Brand Manager experience also essential

– Well versed with social platforms and listening and reporting tool

– Native Arabic language essential

Specific Responsibilities:

– Define the Social Media strategy for the company across the region and drive “Brand over time” agenda. Propose compelling content for enhancing engagement levels.

– Understand and leverage learnings on best social media practices from other markets, regional brands.

– Social listening and platform moderation. Understanding how consumers react to communication on social platforms to be able to develop engaging content.

– Have the ability to execute and monitor the paid social campaigns across platforms

– Create digital assets (Owned – Website, App and Bought- Digital banners, rich media etc.) for permanent layers and LTOs (limited time offer)

– Own the Social content calendar & execution timelines. Align social calendar with internal and franchisee teams.

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