Employee Advocacy on Social Media

​Not Influencers. Employees.

Think about how celebrities promote brands on a large scale.

Your employees can do the same for your brand but with greater approachability and trust.

98% of your employees are already on one or more social media platforms. They live and breathe your brand five days a week, making them the most powerful advocates for increasing brand visibility.

Why?

Your employees are one of the biggest marketing resources that you have and you may not know it!

Let’s say you have 10 employees, each with at least 500 connections on a social platform, that's 5,000 potential touchpoints for people to see and engage with your company (if every employee posts). It’s likely that your employees will have many followers who are within your target audience and can help spread awareness of your brand.

If people keep seeing your brand being posted they will feel it's a trustworthy, reliable, brand they will want to be associated with – as they say; people buy off people (and they love a story too).

Brand messages are reshared 24 times more often when shared by employees compared to the company.

Join in?

• Create posts/blogs that are ready-made for your team to use as and when required. (Much like a content library).

• Have a hashtag that everyone uses - to track content. #increasevisibility. Show off company swag.

• Incentivise & hold content days in the office/list top performing employees on Social Media on a leaderboard.

• Show up daily on socials & spark discussions.

• Promote testimonials/reviews.

• Remember that people like to see actual humans working there - be real!

Approx 80% of employers have not yet implemented a comprehensive brand advocacy program.

Who does it well?

Google

Employees' content is featured on Google’s @lifeatgoogle Instagram page, making it more credible and appealing to potential employees.

Salesforce

Salesforce employees, AKA ‘Trailblazers,’ engage with customers, share success stories and build a strong user community through groups and events.

Have you thought about an official employee advocacy program?

Using a company like DSNM8 (who Discovered worked alongside in the early days) could help take your organic reach up to the next level; sometimes by up to 200%.

So, there we have it!

It’s definitely worth your while spending less time on polished, pretty company ads and more time encouraging your amazing employees to start posting!

Try it and let us know how it goes.

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