Why You Should Care About Employer Branding in 2024

Why Should You Care About Employer Branding?

It’s simple!

It’s your key to attracting top talent.

As candidates increasingly seek genuine insights into company culture, having an authentic, stand-out employer brand is crucial.

The best ones truly deliver on their promises to employees, both current and future.

86% of employees and job seekers research company reviews and ratings to decide on where to apply for a job, with over 75% likely to apply to a job if the employer actively manages its employer brand.

Building your brand can be tough, especially for start-ups, but is definitely worth putting the effort in; it will put you on the map, help attract more applicants, boost retention and save money in the long run.

You will need to think about what you do differently that will get you noticed in your industry.

Identify your strengths and create a winning employer brand.

Here are some of the things you can do to put your brands rep at the very top:

For existing employees:

• Does your team understand your brand message and values? Ensure consistent brand messaging across all internal communications.

• Recognize and reward hard work; promote employee achievements on your social media.

• Create a positive work environment that emphasizes growth and inclusivity.

• Ensure your employees have a voice and feel listened to; they are your ambassadors to the world.

For potential employees:

• Use photos and videos to showcase your company culture on your platforms.

• Be clear and concise in job descriptions and on company page - to the point works best.

• Talk about your approach to professional development on your careers page.

• Highlight cool company incentives and benefits - gym access? Salary advances? Amazing discounts? Spotlight the benefits that will matter most to employees.

• Keep candidates in the loop after each interview stage - be transparent and set clear expectations for the process.

• Set new joiners up for success with a clear onboarding structure.

Ask yourself the following 3 questions:

• What do people like/ dislike about your company?

• Why do people join you in the first place?

• What are the non-negotiables of your work culture?

Learn from some of the best that excel in employer branding:

Canva –

• Allows you to choose from 3 working options, fully remote, onsite or hybrid depending on what works best for you.

• Offer support for carers and parents and give employees an annual allowance to spend on health and wellbeing.

• Additional days of leave for professional education, volunteering leave and more.

https://www.lifeatcanva.com/en/